A recent Pew Research Center study indicates a significant rise in smartphone use by minorities, reporting that 44 percent of African Americans and Hispanics say they own a smartphone, compared to just 30 percent of non-Hispanic whites. Of the smartphone operating platforms, Android seems to be the most prevalent type used these days, followed by iPhones and Blackberry devices. Demographically, Android phones are especially common among young adults and African-Americans, as opposed to iPhones and Blackberry devices most commonly used among college graduates and the financially well-off.
The results of the Pew Research Center’s Internet & American Life Project study conducted in April and May of this year, are based on a survey of 2,277 adults, and points to several layers of demographic differences in smartphone usage including age, income, race, and gender to name a few. Interestingly, Pew Internet research has found that African-Americans and Latinos are more likely than whites to use their cell phones for non-voice applications such as using the internet, playing games, or accessing multimedia content.
In examining smartphone internet usage within demographic groups, Pew Research Center found that several key trends stand out:
African-Americans and young adults have higher than average rates of Android adoption.
One-quarter (26%) of black cell owners say that they have an Android device, which is significantly higher than the rate for both whites (12%) and Latinos (16%). By contrast, just 5% of African-American cell owners own an iPhone, which is half the national average. Similarly, 26% of cell owners ages 18-24 are Android owners, making Android phones roughly twice as popular within this group as iPhones, and three times as prevalent as Blackberry devices.
Ownership rates for Blackberry and iPhone devices are particularly high among the well-educated and the relatively well-off.
Compared with those in the lowest income and education groupings, cell phone owners with a college degree or a household income of $75,000 or more per year are approximately 3-4 times as likely to say that their phone is a Blackberry or an iPhone. Blackberry ownership is also higher among those who are employed full-time (15% of such cell owners have a Blackberry) compared with cell owners who are employed part-time (6%) or who are not employed for pay (6%).
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[this post was inspired by TechPresident]