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Josh Peters at Mashable.com, reminded us recently that when you’re feeling overwhelmed, it can be helpful to get back to basics.  In Peters’ mind, the most basic of marketing strategies can be found in the acronym.

Have you ever been curious about how other organizations strategize their outreach?  Wish you could get inside glimpses of their trials and tribulations implementing Web2.0?  Perhaps learn something from their mistakes?  After a four year long venture into social media, the Centers for Disease Control and Prevention (CDC) has developed a Social Media Toolkit.  While the toolkit’s primary target are health professionals, the information found in it is valuable across the board.

Since 2005 the Knight News Challenge has been awarding money for innovative ideas in their search for “bold community news and social media experiments”.  The challenge, part of the John S. and James L. Knight Foundation, has invested  millions of dollars into ideas that “develop platforms, tools and services to inform and transform”.  One of this year’s winners, Citytracking, aims to present city data in a simple and accessible yet beautiful format.  

With new tools for public engagement popping up everyday, it takes a fresh perspective to grab our attention anymore. With that being said, we’d like to commend Give a Minute!, for fearlessly embarking on their mission to create a ‘new kind of public dialogue’.

On Tuesday, November 16, 2010 at 1PM PT CfA is hosting a brief webinar to learn how about how they plan to help cities become more efficient and participatory through partnerships between civic-minded technologists and local governments.

As a federal agency, the thought of Web2.0 may elicit fearful reactions.  While your agency may be actively looking to broaden public engagement efforts and may very well want to utilize Web2.0 to its fullest extent, the technology brings about questions of security, government regulations, archiving, and cost to maintain.  To assuage those fears, let me introduce you to Apps.Gov.

The mobile phone, now ubiquitous to virtually everyone in the United States, is quickly following suite in user trends blazed first by the world wide web.  In the past decade alone, internet usage worldwide has grown over 360%

In a nod to the uncertain economy, the National Coalition for Dialogue & Deliberation (NCDD) is taking their annual conference on the road this year by hosting budget-friendly one-day events in five different cities.  Trekking from Denver to San Francisco, Boston, Austin and Portland, they hope to engage each region in a conversation focusing on quality public engagement, online engagement, and collaborations that work.  

At times, it can be appropriate to reign in our social media daydreams and scale them accordingly for small budgets and small target groups.  In these cases a few generally accepted mathematical rules of thumb come to mind.