Since emerging into the mainstream as a dominant communication source a mere 15 years ago, there is no doubt that the Internet has continued to rapidly evolve. From early online online directories and search engines to the now popular array of social media venues (Facebook, Twitter, Flickr, etc), the web’s popularity has increased significantly.
More recently, however, a new platform shift is taking place. A recent study conducted by Flurry, indicates that a new generation of consumers now expect their smartphones and tablets to come with instant broadband connectivity so they, too, can tap into the Internet and communicate via social media platforms while they are on the go. Hence, the recent increase of mobile apps being developed.