In the past when we asked residents of Eugene, Oregon to get involved in a land use process that could affect them, calling it growth management, we didn’t receive much interest from the average person. Most folks couldn’t see how it would affect them in their daily lives. With Envision Eugene, we reframed our approach, explaining that the conversation we wanted to begin focused on the quality of life in their community, about where they live, work and play; about protecting what they love about Eugene as it grows and changes, and pursuing the most sustainable, beautiful and prosperous city imaginable.
