When Broken City Lab first surfaced as a self-described research group that “tactically disrupts and engages the city, its communities, and its infrastructure to reimagine the potential for action in a collapsing post-industrial city”, social media was their vehicle for change. Two years later this group of six, all under the age of 30, has gained national attention for their efforts towards finding creative and positive ways of interacting with their home city of Windsor, Ontario.