Recently, we came across a Trend Briefing for brand marketers focused on “the rise of the CITYSUMERS.” What is a CITYSUMER, you ask? Trendwatching.com defines this group of urbanites as “the hundreds of millions of experienced and sophisticated city dwellers, from San Francisco to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, consuming new urban goods, services, experiences, campaigns and conversations.” While the report is very marketing oriented, we think some of it’s findings are related to our focus on EngagingCities.