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August 22, 2012
Digital Differences to Consider When Planning Your Public Outreach Strategy

There are myriad ways to reach citizens in this day and age. Weighing the options of connecting with citizens through mobile apps or web sites, which should we choose in 2012? Has it ever occurred to you that your target audience might not be using the Internet, or may be more prone to access it  in other ways than simply with their PC? Communicating online via your project website is a great first step to broadening your reach and organizing your public outreach efforts. However, it is also important to consider other methods now gaining traction to help you reach out to citizens in alternate ways to engage the citizens of your community in the planning process. 

December 16, 2011
Using Social Media for Good Causes

May 7, 2010
GoTo2040.org: Social Media and Regional Planning

The Chicago Metropolitan Agency for Planning (CMAP) has launched their initiative  ’Go To 2040’ in June 2008.  ’Go To 2040’ arose from the desire to create a comprehensive master plan for Metropolitan Chicago that addressed not only land use and transportation, but quality of life issues as well.  CMAP sought to gather as much input from the public as possible in creating this master plan and interestingly social media was a key element of their efforts to attract and involve more people in a sustained and on-going manner throughout the process.

The Chicago Metropolitan Agency for Planning (CMAP) has launched their initiative ’Go To 2040’ in June 2008. ’Go To 2040’ arose from the desire to create a comprehensive master plan for Metropolitan Chicago that addressed not only land use and transportation, but quality of life issues as well. CMAP sought to gather as much input from the public as possible in creating this master plan and interestingly social media was a key element of their efforts to attract and involve more people in a sustained and on-going manner throughout the process.

April 30, 2010
The Backchannel: How to effectively use social media during workshops and presentations

Cliff Atkinson’s new book, The Backchannel: How Audiences are using Twitter and Social Media and Changing Presentations Forever, tackles the challenge of effective public speaking in our increasingly technological world. You may have used keypad polling during your Town Hall Meeting as a way to collect audience feedback, but with today’s social media and mobile communication channels, more interactivity is possible and expected by your audience.

April 28, 2010
Your Social Media Strategy Checklist

According to the Center for Media Research, incorporating a “presence on social networks” into marketing plans, or the outreach efforts around your planning project for that matter, is a priority in 2010. While integrating social media may be a mainstream priority, having a proven strategy for doing so is not easy to come by. In light of the CMR study and all too frequent misguided social networking attempts, Sean Carton, chief strategy officer at idfive and former dean of the Philadelphia University’s School of Design + Media, formulated a checklist for those making the foray into social media this year.