Project Projects is acclaimed for their conceptual and content-driven approach to visual form. the studio works with a highly-focused set of clients, including, among others, the Guggenheim Museum, the Museum of Modern Art, and the Whitney Museum of American Art.
Their philosophy? Design should not seek to standardize, but rather let it be varied. Designers should embrace their hybridity, looking to craft an appropriate form for the appropriate circumstance. Creating connections between different disciplines, broadens dialogue about design and collaobration.
First case study includes - 150 year history of Fulton Street Mall - example of top-down city planning and its influence shaping the demographics.