
Guest Post by Ryan Link, AICP, Planning/Public Involvement.
Today, when grabbing my morning coffee at Whole Foods I picked up a flyer that read “Help Put Salad Bars in Schools!” This year, in cooperation with Chef Ann Cooper, Whole Foods is striving to install a salad bar in at least one school near each of their U.S. stores.
Then, on my way to work, while listening to “Linchpin” by Seth Godin (which I highly recommend), Seth discussed why Twitter has become the fastest growing communication medium in history.
So, right now you may be asking, “what do these two things have in common, and how do they relate to Planning?” The answer is…..
They didn’t follow the business model, they BROKE it!
I truly think there needs to be a bit less “following”, and a lot more” breaking” in the planning field. On a weekly basis, Chris Haller posts some great content on this blog relating to Gov 2.0, open government, technology and innovation. Many governments, planners, etc have followed along and are slowly “breaking” the model. However there is still a long way to go for planners and the AEC industry as a whole. A few weeks back Kristen Carney posted a great entry on the Plannovation blog titled “5 Reasons Why the AEC Industry is 2 years behind in adopting social media” addressing this very topic. I have conversations weekly with planners across the country regarding the use of social media in planning, and I still cannot believe how many planners say “the problem is, I cannot access Facebook, Twitter, etc from work.”
If we truly want to make change, if we want true collaboration, if we want to take our profession to the next level, if we want to make planning fun we need to start by breaking the model. Let’s break our obsession over security issues, break the false notion that youth are the only ones using social media, break the myth that the use of emerging technologies cost too much to implement, and break the idea that employees will just wind up wasting time if they have access to these sites.
It may not always be easy. Making a conscious decision to take things in a different direction will not always be well received. But the planning profession needs those with the courage and the perseverance to break our old ideas and build a better, more collaborative planning process.
So what do you plan to break today?
